Our Story
From a Jeweler's Bench to Your Images.
Picup Media grew up in the jewelry trade. We spent a decade learning what makes a piece look its best — and built a studio of retouchers who do nothing else. Here's how we got here.
2014
Picup Media Is Born
It started with a problem we couldn't unsee: jewelers make extraordinary things, then watch them judged through weak, poorly-lit photos. We set out to fix how jewelry is seen online — one image at a time.
2016
The GemLightbox
Retouching every photo one by one didn't scale, so we went upstream to the capture itself. The GemLightbox made studio-quality jewelry photography push-button simple — no photographer, no studio, no guesswork.
2020
20,000+ Jewelers, 100+ Countries
From independent benches to national chains, jewelers around the world made GemLightbox part of their daily workflow. Millions of pieces passed through our lenses — and our retouching team.
2022
Millions of Edits
Every photo we edited taught us something: how light should fall on a pavé setting, how to keep a prong crisp, how true gold differs from a yellow cast. A decade of this became a body of knowledge no generic tool could match.
2024
A Studio Built for Jewelry
We grew a dedicated team that retouches nothing but jewelry — people who know exactly how light should fall on a pavé setting and how true gold differs from a yellow cast. Not a generic photo service; jewelry specialists.
2026
GemIQ — The Jeweler's Ecosystem
What began as better photos grew into something bigger. GemIQ is now a connected ecosystem where jewelers capture, edit, sell, and scale — all in one place. And Picup Media keeps doing what it has always done best: retouching jewelry by hand to the same exacting standard, now as the studio at the heart of the GemIQ platform.
Today
Studio Retouching, On Demand
Upload your jewelry and we get to work — clean backgrounds, true tones, sharp stones, and polished metal, returned to your inbox. Every image held to the standard a decade of jewelry work set.
Expert Retouching.
One Standard,
Every Image.
We specialize in jewelry. Every piece goes through the same six-step retouching standard, so your whole catalog looks consistent, accurate, and ready to sell.
- 01Clipping Path
- 02Dust and Scratch Removal
- 03Metal Tone Correction
- 04Stone Clarity
- 05Shine and Reflections
- 06Shadow and Quality Check
“We don't retouch photos. We retouch jewelry.”
That's the difference a team that retouches only jewelry makes. We're not guessing at what a diamond should look like — we've perfected millions of them.
See It on Your Own Pieces.
Upload one photo, free — or browse the portfolio first.